Why use the telephone?
Because when it’s done right, it works!
Hear for yourself. Listen to actual calls
made by KEYS DIRECT's telefundraisers.
Our telephone team can strengthen your relationship with
constituents, donors, or members and update them—one
to one—about your important work. Our telephone appeals
target specific data segments with relevant messages to achieve
excellent results. Whether you want to increase the amount
your donors give, grow your file quickly, or keep your file
active and up to date, we can develop the strategy that is
right for you.
Mail alone just doesn’t achieve the same return on
investment as a well-executed mail plus telephone appeal.
We achieve outstanding telemarketing results for many reasons:
| • |
Comprehensive strategic planning |
| • |
Data analysis and segmentation |
| • |
Campaign monitoring |
| • |
Conveying the right message to the right people at
the right time. |
But, in the end, it’s our front-line talent that makes
the difference. Our callers are well-informed, articulate,
courteous, and represent our clients in the most favourable
manner. Because we go the extra mile to create a positive
working environment with great benefits, our staff turnover
is very low and they share our commitment to good causes.
Telemarketing can be used alone or can be integrated with
direct mail to maximize your results. For even greater impact,
we can create web based e-mail appeals that convey your message
to a broader audience. Using all three together creates a
truly integrated campaign allowing your supporters the means
to accept communications the way they choose.
Inbound Calling Support
We can be the direct link between your supporters and you.
Our friendly, knowledgeable representatives are available
to answer calls from your supporters or members. We can renew
memberships, accept donations, answer questions, fulfill orders,
or assist your constituents in any way.
Voice Broadcast
We can deliver strategic messages directly to thousands of
your members, donors, prospects, customers or constituents
at a fraction of the cost of regular telemarketing.
Short pre-recorded messages delivered through the telephone
can deliver results:
| • |
Increase participation at events |
| • |
Raise awareness |
| • |
Increase response to your mailings |
| • |
Conduct simple surveys |
| • |
Provide brief campaign updates |
• |
Remind members to renew |
• |
Connect to a live agent |
• |
Thank your supporters |
Do you have a celebrity spokesperson or VIP?
Get them to record your message for greater impact. |
